Creative sector calls for greater inclusion in Malta’s Envision 2050 strategy

The Malta Entertainment Industry and Arts Association (MEIA) has raised serious concerns over the lack of consultation with the creative sector in the Government’s Envision 2050 strategy; a long-term plan for Malta’s development.

Despite the Government’s public recognition of culture and creativity as fundamental aspects of national identity, a statement issued by the MEIA says that the creative sector has been largely excluded from discussions, creating a worrying disconnect between strategic planning and the industries shaping contemporary Maltese culture.

The Ministry for Economy has held consultations with businesses and organisations across other industries, yet creative sector representatives have been sidelined. After MEIA highlighted this oversight several months ago, the association was only invited to submit a proposal after the official consultation period had closed, with the process now moving to public feedback. This exclusion reflects a systemic failure to recognise the cultural and creative industries’ role in shaping the country’s long-term vision.

Culture and creativity are far more than symbolic elements – they’re powerful economic and social drivers that influence tourism, education, technology, and well-being.

Despite the Prime Minister’s statement on 23rd February that “our culture and identity are our greatest strengths”, these sectors remain absent from strategic conversations. Many leading nations have integrated creative industries into their long-term strategies, developing hubs for innovation, supporting entrepreneurship, and introducing visas and residency programs to attract global creative talent.

An MEIA spokesperson warned that excluding the creative sector from national planning is a missed opportunity and a risky scenario. Without strategic integration, Malta risks weakening its cultural landscape, limiting social cohesion, and undermining economic potential.

MEIA urges the Government to engage with cultural stakeholders and recognise the sector’s contributions, ensuring that culture and creativity remain central pillars in shaping Malta’s future.

There is still time for meaningful inclusion, and MEIA remains hopeful for positive Government acknowledgment.