Tourism Minister Clayton Bartolo, announced Malta’s new strategic plan for tourism on Monday.
Malta’s tourism plan for the next decade is being built on three pillars, he said, “recover, rethink, revitalise.”
The plan aims to place tourism at the heart of Malta’s post-COVID-19 economic recovery.
Mr Bartolo emphasised that tourism stakeholders “need to be the front liners in the post-COVID era and at the forefront of Malta’s economic recovery.”
He had optimistic words regarding the future prospects of the industry, announcing, “great moments are born from great opportunities, and today this is exactly what we have today in front of us.”
He encouraged versatility and adaptability in the tourism industry, saying, “we need to marry ourselves as a courageous, innovative, forward-looking sector, that is not afraid of change.”
Mr Bartolo reemphasised the Government’s continued commitment to supporting the industry, especially when Malta re-establishes airline connectivity and relaunches its source markets after the pandemic.
Finally, he insisted that quality is a must for the industry, saying it will make Malta the “home of tourism excellence.”
“Malta as a home of tourism excellence is not just a buzz word, but a new chapter in the history of our economy,” he said.
The full announcement can be watched here.
Main image: Facebook / Malta Tourism Authority
ACE: VAT cut to 7% ‘primarily aimed at supporting industry’, with consumers only indirect beneficiaries
ACE says it has long advocated for a VAT reduction
Malta’s rubbish recycling rate places it among EU’s worst performers
Malta continues to lag significantly behind leading performers such as Germany
EU-funded acceleration programme targets Maltese blue economy startups
Equity-free funding, international pilot testing and investor connections are on offer for Maltese startups through the MED-Hubs programme