Andaria and Laferla announce strategic partnership to power new financial app

Andaria, a leading provider of Embedded Finance Solutions, and Laferla, a prominent insurance provider in Malta, have announced a strategic partnership to launch Laferla Money, a new financial app that is set to revolutionise the way Laferla’s customers manage their finances.

Through this collaboration, Andaria will provide Laferla with a comprehensive Embedded Finance Solution, enabling the insurance leader to offer its customers a robust suite of financial services through the Laferla Money app. The solution features a fully integrated platform designed to deliver an easy-to-use, secure, and efficient financial experience.

The new Laferla Money app will provide customers with a comprehensive suite of financial tools, including fully operational payment accounts that enable seamless transaction processing and currency exchange services, enhancing users’ ability to manage their finances efficiently; both physical and virtual Mastercard debit cards that can be directly linked to payment accounts, facilitating secure payments and withdrawals across multiple channels; and advanced Know-Your-Customer (KYC) capabilities that streamline the user onboarding process while ensuring full regulatory compliance and maintaining high security standards.

A key technical feature of the partnership is the solution’s API-driven integration architecture, which has been specifically designed to integrate seamlessly with Laferla’s existing systems. This technical approach minimises operational disruption while maximising efficiency and scalability. The solution has been carefully tailored to meet Laferla’s specific requirements, with robust continuous support mechanisms in place to ensure both smooth implementation and reliable ongoing operations.

Nirav Patel, CEO of Andaria, emphasises the significance of the partnership: “This partnership is a true testament of Andaria’s commitment to financial innovation. Our Embedded Finance solution will further fuel Laferla’s business growth as they launch this new product in the market.”

Adding to this, Mark Laferla, Joint Managing Director at Laferla maintains, “we are very excited to bring a market-leading solution to our clients, expanding on our 40-year track record of people trusting our brand with their insurance needs. This entire project is aimed at alleviating known pain points for our customers in their day-to-day finance needs, and this will be delivered with Laferla’s trademark customer service.”

The partnership also represents a step forward in Malta’s fintech landscape, combining Andaria’s technological expertise with Laferla’s established market presence. The collaboration highlights both companies’ commitment to digital innovation and customer-centric solutions. By leveraging Andaria’s advanced embedded finance capabilities, Laferla is positioned to deliver a top-tier user experience while supporting their continued growth in the fintech space.

For more information about Laferla, visit their website.