Game developer BGaming eyes greater market outreach and product range

BGaming, an online casino games provider, may be a relatively young player in the iGaming sector, having been established in 2018, but the combined experience of its solid team has made it one of Europe’s fastest-growing players in the field. Indeed, the crew at BGaming, with their over two decades of know-how, and, looking ahead, the company is driven to build upon its stellar reputation by expanding its offering of imaginative and engrossing games.

“Initially, we were creating gambling games, helping a third party provide its online casino operators with turnkey solutions helping it to differentiate itself from market competitors,” chief marketing officer, Kate Puteiko, recalls of the firm’s early days, before the BGaming brand was born, and when the operations were still servicing the online gaming software provider, SOFTWISS.

“However, after researching and analyzing the iGaming industry, we figured out that good games were in high demand among players, and this realisation pushed us to form BGaming,” she explains. Elaborating, she continues that what was once an “ordinary game development department became a separate company with a core team boasting a wealth of expertise in the online gaming industry as well as a robust background in all market perspectives.”

Today, the company consists of “a highly skilled team who scrupulously pays attention to detail at every development stage, be it game design or sound composition, while providing online casinos with five-star games that are so loved by players and streamers. For the last month, almost 400 streamers organically broadcasted our content,” Kate revealed.

BGaming ensures its offerings are adaptable. “We understand how challenging it may be to find a reliable game provider, so our business offerings are flexible. As we consider our customers’ success as our own and value their satisfaction above all else, our new clients get a free trial period. It helps cement a good relationship, allows them to check the quality of our games, and to see which content resonates most with the target audience,” she continues, adding that “for our top-performing clients, we also put forward customized or branded games as added value, making it a profitable partnership for all involved.”

Elaborating on the products lined-up over the next few months, Kate also states that they’re planning on launching a series of marketing tools, including drops, jackpots, tournaments, and challenges, “while providing added value to online casino operators. In terms of game development, our production team plans to fully update our gaming UI to improve the user experience and make it more personalized. This will include individual lobbies, big win replays, achievements, and others to establish more tailored and enjoyable amusement.”

The CMO continues to explain that the company has been recognised for its innovations. “Alongside being noticed by players, our content and specialists have been recognised by reputable awards, such as the 5th AskGamblers Awards, the SiGMA Europe Awards, the SBC Awards 2022, and others. Our employees have also become judges in prestigious awards and already visit large-scale industry events like ICE London; this speaks to the increased level of expertise within the company,” she attests.

These successes has allowed the company to expand their influence across territories. “Intending to deliver the best gaming experience possible worldwide, we already operate in most regulated markets and are actively carving out our niches, obtaining licenses, and certifying our games in new countries” Kate confirms. Indeed, the firm also plans to expand into Latin America, Africa, and Asia, over the next two years, a move which will enrich the firm’s product lineup with new regional preferences, such as scratch games, planned to be introduced.

BGaming also distinguishes itself from its competitors by prioritising the customer, Kate attests. To this end, the firm is developing a new client area. This will be “a multipurpose space for clients with detailed information about our games and these games’ performance in different markets,” Kate explains.

Looking ahead, one of BGaming’s goals is to “become the most social and player-driven game provider” on the market. And, the company has various strategies on how to achieve this. “One of the most crucial plans here is investing in the players and in the streamers of the iGaming community, uniting like-minded people.” This contributes to the building of communities of responsible players, which directly benefits the company and other stakeholders in the field.  “We want everyone who plays our games to play them for fun and entertainment’s sake, enjoying the excitement and joy that represents gambling at its best,” she says.

By the end of 2023, Kate hopes that “all current activities and initiatives will confirm our aspiration to become the market’s most social and player-driven iGaming provider. Continuously interacting with streamers and improving online casino content, we set an objective to reach the top five providers by streaming volume, which would indicate our success in attracting and retaining users,” she says.