‘Post-COVID, your business will only hit the ground running by investing in latest tech to reach customers’

Speaking on the latest edition of Digital Island, Tech.mt CEO Dana Farrugia, shares her belief that the pandemic has transformed digitalisation from an option into a necessity.

It’s spearheaded permanent changes in the way individuals live, the way the Government serves its citizens, and the manner in which businesses operate.

As we emerge into the new reality, Ms Farrugia suggests the next 12-to-18 months will offer a chance for business leaders to plan how to adapt and strengthen resilience, while reframing their enterprise to be ready for the new value-based economy that lies beyond.

“Post COVID-19, your business will only hit the ground running if you have invested in the latest technologies to reach your customers fast and if your business has established a strong digital presence,” she says. “It is a path that would have been journeyed anyway but now the pace has to be accelerated substantially.”

Throughout the year, Tech.mt has run campaigns aimed at helping companies move online, with guidance given on how to create online stores, as well as revamp operations to incorporate digital processes in deliveries, logistics and management systems.

On top of that, the entity is offering support in setting up social media pages and websites, and providing insight on any funding opportunities available for digitalisation.

“As the Government rolls out incentives to fight the effect of the COVID-19 pandemic on the economy, I encourage businesses to invest in digital assets that will help them become sustainable and future-proof,” Ms Farrugia continues. “Re-financing and business strategy modelling should not only include debt management or finance reallocation but should also drive an investment in digital solutions that will become valuable assets once the pandemic is over.”

This interview forms part of a larger cover story on the exponential rise in digital growth since the start of the pandemic, which appeared on the latest edition of Digital Island magazine.