Coca-Cola’s AI Christmas ad sparks fresh backlash despite human input claims
Will it be enough to make the company reconsider its creative strategy next year after the cola-teral damage?
Meet Me In Malta tourism campaign ‘exceeded expectations’ – Ian Borg
Social-first campaign targets Gen Z travellers through real-time influencer content
‘Intriguing’ guerrilla QR code campaign ‘tapped into Malta community’s inherent curiosity’
However, businesses in different industries may find it difficult to experiment with such bold strategies
MFSA notes increase in use of gifts, prizes, and lotteries in financial promotions
The Malta Financial Services Authority (MFSA) has identified a number of misleading financial marketing practices in its 2023 report. The ...
The way ads are chosen for you is changing
Where does digital marketing go from here?
A magical time for family, giving and romance – how the best Christmas ads present the season
Stay hydrated, and get your tissues at the ready – tears are guaranteed
Social media overtakes TV as preferred medium for Maltese to receive advertising
A new survey by misco lays bare Maltese social media habits and preferences
Targeted advertising in Malta: Challenges and opportunities
Two leading marketing minds explain the unique challenges of advertising in one of the world's smallest countries
Coca-Cola’s AI Christmas ad sparks fresh backlash despite human input claims
Will it be enough to make the company reconsider its creative strategy next year after the cola-teral damage?
Meet Me In Malta tourism campaign ‘exceeded expectations’ – Ian Borg
Social-first campaign targets Gen Z travellers through real-time influencer content
‘Intriguing’ guerrilla QR code campaign ‘tapped into Malta community’s inherent curiosity’
However, businesses in different industries may find it difficult to experiment with such bold strategies
MFSA notes increase in use of gifts, prizes, and lotteries in financial promotions
The Malta Financial Services Authority (MFSA) has identified a number of misleading financial marketing practices in its 2023 report. The ...
The way ads are chosen for you is changing
Where does digital marketing go from here?
A magical time for family, giving and romance – how the best Christmas ads present the season
Stay hydrated, and get your tissues at the ready – tears are guaranteed
Social media overtakes TV as preferred medium for Maltese to receive advertising
A new survey by misco lays bare Maltese social media habits and preferences
Targeted advertising in Malta: Challenges and opportunities
Two leading marketing minds explain the unique challenges of advertising in one of the world's smallest countries