Cristiano Ronaldo - UEFA EURO 2020 fb page

Cristiano Ronaldo made headlines after he removed two Coca-Cola bottles during a press conference at the Euro 2020, coinciding with a $4 billion drop in the beverage giant’s market value.

Known for his commitment and dedication to health, Mr Ronaldo further underscored this when arriving at the press conference, removing two bottles of Coca-Cola, holding up a bottle of water and declaring in Portuguese: “Agua!”, encouraging the audience to choose water instead of carbonated soft drinks.

Following the move, Coca-Cola’s share price dropped from $56.10 to $55.22, almost immediately after Mr Ronaldo’s move, translating into a 1.6 per cent dip. This resulted in the market value of Coca-Cola going from $242 billion to $238 billion, a drop of an eye-watering $4 billion.

https://www.facebook.com/EURO2020/photos/basw.AbpTXBuzrNlr4VFMkoOwHtq6UeTc7r8zfeYLYXTaCfJKRYsmaHR1WeWmdm_7C1J7rG_k10z6aMORKbye47skY7acs3WADfCReeBSV13TehBlQ-pPBGOuyY64pKZtmr_WBcjtD_lb4VlF55NRsJkgY_WsNMFoUH25Co_iRRtMCa6ogw/4349859501733529/?opaqueCursor=AbqRhqnDESvCqnhdJHLZrsVZNe8D3dGp43V8tVfi1VSISamDvdz1eqLhr2luZwz4kdXaYJ0RByGWkLijAGouBrKCbq_1uTHcfb2XQf7ByLjrXDuNaKv7DHFKH7cMRkEW5Ks3LG6bafa53bjV4dZiYHNPqvrmErhdU3qr6RUHV6WpBZ2cMhcV-aNcb3rp0VGVaGs17mnfRw3htLG6oFs8oCznYMJUZjqJWv3rY7pnWZfAUGOkD0Gaxn1RjvH929A3Jmv-Rxk-aRgnE-yplGrnfIELO1H__VcfvuFVRTfSlAWy0BnLj5m63n4-3PLC6qGq2Ln6AydYAXyet37ol8EfgIVualP1EVX5ZJ5qP7Oo6XKhs_jhSGm7XPnOqDA9QkBtYEh3KKjMAoWbSV4HIP9UMDObexD9f1yYfntIPTOt3yfv8NYrOfOjmlw3W_LqJlQKLBc99YjvCEAvpw2Lk0HoncEFfwARXRhVjo-J5ssM75gwzdW_jkn9CWCF5DEQwUcMVHY6L8Qfi2bk1j9q886nCV0lNrjCxOp2MZjNRn1D9e9Ur8AMolPkFnpLensWup0x0Zs2HleuXhk9aNxrWq9VIXHmfoBC7DZaYA7rscF3fR-ZFrxWW14z987_pOwr5eAl-u-CBraUjhpBaZd793eot8fYYtysomXuoe9tu_UPpjR–AVnw56pCozl5JVAu-wkXFvxCWGlE4NnQRV7V5a2vnFNUEFUzqjI__LrOu8d03RqA0l8rH2dTtfh_vgIF36FjYCBZ4E_D4tmdTVgNCyAdIYW

In a reply, Coca-Cola, which is an official sponsor of the Euro 2020, said:

“Everyone is entitled to their drink preferences” with “different tastes and needs.

“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”

Mr Ronaldo, who shows no signs of slowing, scored twice in Portugal’s 3-0 win over Hungary.

Related

EU Commissioner Glenn Micallef addresses Europe’s biggest cultural conference ahead of budget talks

February 11, 2025
by Sam Vassallo

Micallef faces an uphill battle to fight for increased spending in culture in the Commission

Trump’s executive orders signal shift in business and energy policies

January 21, 2025
by Robert Fenech

Donald Trump’s Day 1 actions were a clear indication of his priorities for his second term

MIBA overall winner Magro Brothers aims for top-tier status in European table sauce production

January 20, 2025
by Edward Bonello

The Gozo-based company, winner of TradeMalta’s MIBA 2024; announced an ambitious investment, for further internationalisation