Cristiano Ronaldo - UEFA EURO 2020 fb page

Cristiano Ronaldo made headlines after he removed two Coca-Cola bottles during a press conference at the Euro 2020, coinciding with a $4 billion drop in the beverage giant’s market value.

Known for his commitment and dedication to health, Mr Ronaldo further underscored this when arriving at the press conference, removing two bottles of Coca-Cola, holding up a bottle of water and declaring in Portuguese: “Agua!”, encouraging the audience to choose water instead of carbonated soft drinks.

Following the move, Coca-Cola’s share price dropped from $56.10 to $55.22, almost immediately after Mr Ronaldo’s move, translating into a 1.6 per cent dip. This resulted in the market value of Coca-Cola going from $242 billion to $238 billion, a drop of an eye-watering $4 billion.

https://www.facebook.com/EURO2020/photos/basw.AbpTXBuzrNlr4VFMkoOwHtq6UeTc7r8zfeYLYXTaCfJKRYsmaHR1WeWmdm_7C1J7rG_k10z6aMORKbye47skY7acs3WADfCReeBSV13TehBlQ-pPBGOuyY64pKZtmr_WBcjtD_lb4VlF55NRsJkgY_WsNMFoUH25Co_iRRtMCa6ogw/4349859501733529/?opaqueCursor=AbqRhqnDESvCqnhdJHLZrsVZNe8D3dGp43V8tVfi1VSISamDvdz1eqLhr2luZwz4kdXaYJ0RByGWkLijAGouBrKCbq_1uTHcfb2XQf7ByLjrXDuNaKv7DHFKH7cMRkEW5Ks3LG6bafa53bjV4dZiYHNPqvrmErhdU3qr6RUHV6WpBZ2cMhcV-aNcb3rp0VGVaGs17mnfRw3htLG6oFs8oCznYMJUZjqJWv3rY7pnWZfAUGOkD0Gaxn1RjvH929A3Jmv-Rxk-aRgnE-yplGrnfIELO1H__VcfvuFVRTfSlAWy0BnLj5m63n4-3PLC6qGq2Ln6AydYAXyet37ol8EfgIVualP1EVX5ZJ5qP7Oo6XKhs_jhSGm7XPnOqDA9QkBtYEh3KKjMAoWbSV4HIP9UMDObexD9f1yYfntIPTOt3yfv8NYrOfOjmlw3W_LqJlQKLBc99YjvCEAvpw2Lk0HoncEFfwARXRhVjo-J5ssM75gwzdW_jkn9CWCF5DEQwUcMVHY6L8Qfi2bk1j9q886nCV0lNrjCxOp2MZjNRn1D9e9Ur8AMolPkFnpLensWup0x0Zs2HleuXhk9aNxrWq9VIXHmfoBC7DZaYA7rscF3fR-ZFrxWW14z987_pOwr5eAl-u-CBraUjhpBaZd793eot8fYYtysomXuoe9tu_UPpjR–AVnw56pCozl5JVAu-wkXFvxCWGlE4NnQRV7V5a2vnFNUEFUzqjI__LrOu8d03RqA0l8rH2dTtfh_vgIF36FjYCBZ4E_D4tmdTVgNCyAdIYW

In a reply, Coca-Cola, which is an official sponsor of the Euro 2020, said:

“Everyone is entitled to their drink preferences” with “different tastes and needs.

“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”

Mr Ronaldo, who shows no signs of slowing, scored twice in Portugal’s 3-0 win over Hungary.

Related

EU funds

EU Commission unveils record €1.816 trillion budget – but faces an uphill battle on the negotiations table

July 17, 2025
by Sam Vassallo

The plan, touted as 'more strategic, more flexible, more transparent,' seeks to reallocate funds toward competitiveness, defence, and crisis resilience

WeTransfer to train AI on user files

July 15, 2025
by Sam Vassallo

This includes any kind of file, from films, photos, artworks, sensitive information and so on

Malta’s dramatic increase in cost of living: visualised

July 8, 2025
by Sam Vassallo

Price levels rising from 84 per cent to 93 per cent of the EU average