Transport Minister announces traffic-easing measures for SiGMA conference

In response to a parliamentary question by MP Rosianne Cutajar, Minister for Transport, Infrastructure and Public Works Chris Bonett revealed that several traffic-easing measures will be implemented for this year’s SiGMA Europe conference, aiming to prevent the severe congestion experienced last year.

The 2024 event, scheduled to happen between 11th and 14th November, will feature designated pick-up and drop-off points for cabs, taxis, and coaches, among other initiatives to improve the flow of traffic around the conference site.

Dr Bonett emphasised that these measures are intended to reduce bottlenecks, particularly in areas such as Marsa’s Triq Aldo Moro, where an enforcement unit will direct traffic along alternate routes to avoid congestion.

This comes after widespread complaints about the disorganisation and delays caused by last year’s event.

Taxi drivers raised concerns about the difficulties they faced in picking up clients on time due to heavy traffic, leading to lost business. One driver shared how frustrating it was to be stuck in traffic while trying to transport clients, with many wasting valuable time.

Attendees also voiced their dissatisfaction, with some having to park far from the venue or, in some cases, being forced to exit taxis stuck in traffic and walk the rest of the way.

Adding to the public frustration was the poor timing of roadworks near Malta International Airport, which coincided with the event and added to the traffic woes.

The decision to move the conference from previous venues like the Malta Fairs and Conventions Centre (MFCC) in Ta’ Qali or the Intercontinental Hotel in St Julians to Marsa also raised questions. SiGMA’s founder, Eman Pulis, previously explained that the decision to move the event to Marsa was due to increased demand from exhibitors and delegates.

SiGMA conference grows with 27,000 expected delegates

This year’s SiGMA Europe is set to host 27,000 delegates, alongside 550 speakers and over 1,000 sponsors and exhibitors. These figures represent an increase from last year’s attendance of 25,000 delegates and 800 exhibitors, underscoring the event’s continued growth.

The annual event attracts a global audience of operators, suppliers, affiliates, regulators, and tech companies, making it a significant occasion not just for the industry but for Malta’s economy as well.

SiGMA’s shift to Marsa: a business opportunity for some

Jeff’s Pastizzeria, located near the event’s entrance, saw a significant boost in business last year, benefiting from the influx of visitors and workers attending or involved in the conference.

The close proximity of pick-up and drop-off points and a nearby bus stop brought a steady flow of customers, making the controversial location of the event an unexpected boon for the establishment.

With the new traffic measures in place, hopes are high that this year’s event will run more smoothly, balancing the growing size of the conference with the need for better infrastructure and organisation.