Central bank communication
For a long time, the status quo was that central bankers should communicate as little as possible. However, this has come under scrutiny in the last few decades. Silence is no longer golden, and as trust becomes the cornerstone of effective monetary policy, central banks have had to pivot to more transparent means of communication, be it through monetary policy statements, press conferences or regular speeches by members of policy-making boards.
In doing so, a crawling demystification process began, allowing Central Banks to reach out beyond the so-called expert audience. This has come in hand in hand with the belief that central bank communication ought to be a two-way process. For instance, in a crisis, if the general public does not trust or even understand the bank’s actions, downturns can only be exacerbated. This is how crucial it is that we accelerate the crawl to a steady pace – and to do so, we need to go beyond the traditional media.
All too often, a telling sign of a central bank that recognises this urgency is one that does previously unthinkable things in attempts at finding something that works. The Reserve Bank of New Zealand and the Central Bank of Ireland have used cartoons to explain monetary policy decisions. The Bank of Jamaica even released reggae-inspired music videos on inflation and monetary policy. Many central banks are very active on social media. Even the European Central Bank has revisited its communication practices. But public engagement is still weak, and though this may always be the case, there are things we can do to improve, messages we can promote.
Central Banks aren’t just about money – they’re also about knowledge.
At the Central Bank of Malta, for instance, research forms the backbone of decision-making across policy areas, from monetary policy to financial stability. When these materials are picked by the media, the discussions that ensue feed back into the research conducted by the staff, further strengthening the foundations on which future decisions are made. This has become more important as complex and new issues require sounder analytical work.
A window into the Bank’s operations
The Central Bank offers various publications. Amongst them
Social Media: The New(ish) Frontier
A decade ago, who would have thought central banks would be tweeting? And yet, as the maturing social media era continues to displace traditional means, we must continue catering to an audience that consumes news on-the-go. To this end, platforms like Twitter and Facebook have become crucial. The Bank, with a combined followership of 13,686 across platforms, is steadily tapping into this vast potential, bridging the gap between the institution and the public it serves.
Challenging, yet worthwhile
Though committed to increasing and broadening the Bank’s reach, we realise that the road ahead isn’t without challenges. Technical jargon can still be a barrier, and striking a balance between clarity and accuracy remains a fine art. However, with a renewed commitment to aligning with local needs and enhancing financial literacy, central banks like the Central Bank of Malta are poised to foster stronger, more transparent relationships with their people.
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