Malta’s Federated Association of Travel and Tourism Agents (FATTA) is participating in the EU-funded SUSTOUR project that fosters the uptake of sustainability tools and practices among travel agents and tour operators.

A call for SME applications has been launched this week with the aim to select 175+ European small and medium sized enterprises that will obtain technical support for the implementation of sustainability practices.

Sustainability in tourism is the central challenge that the industry is facing in the 21st century.

In a statement, FATTA said: “Now more than ever, we are aware of the vulnerability of life and how important it is to protect the beauty of our planet, which is the foundation of every tourism product. Travel agents and tour operators play a key role in this, given their position as intermediates between tourists, suppliers and destinations and thereby influencing consumer choices, supplier practices and destination development.”

This call for SME applications has been launched to select a minimum of 175 SMEs from across Europe who will be able to benefit from a comprehensive support programme to help improve their sustainability performance. SMEs can choose to obtain support towards sustainability certification and/or implementation of innovative practices in their supply chain.

All participating SMEs will receive the EU co-financing. SUSTOUR will additionally cover the remaining contribution for all SMEs that are members of a SUSTOUR partner or supporting travel association which includes FATTA.

Participation in the support programme for such SMEs is therefore free of charge. All other SMEs will have to provide an own contribution, ranging between 200€-400€ depending on the size of the SME. The call for SME application is open until 10th May 2022, 17h00 CET. The selection of SMEs will be completed by 7th June. The technical support programme is expected to start end of June 2022 and will end on 30th June 2023. The call details and application guidelines are available here.

Iain Tonna, President of FATTA said “We encourage our members to use the opportunities provided by this project and contribute step-by-step to a more sustainable tourism. As an important player of the tourism value chain, we have a shared responsibility to manage tourism in a sustainable way for present and future generations.”

Background information
What is the SUSTOUR support programme for SMEs and what does it offer?
The SUSTOUR support programme for SMEs is financed under the EU COSME programme and designed to help tour operators and travel agencies in improving their sustainability performance. Travel companies interested to get started on sustainability or wishing to improve on their existing sustainability practices can benefit from a mix of innovative online trainings, multi-day classroom trainings, intensive coaching (group and individual) as well as peer-to-peer learning – all provided and guided by selected sustainable tourism experts.

How does the support programme work and what is required from companies?
Companies that have been selected in the call will be eligible to participate in a number of training and coaching sessions that are expected to start from end of June 2022 until June 30th, 2023. They will receive vouchers, which they have to hand over to pre-selected trainers, coaches and auditors after completion of an activity, who in turn will be paid by the SUSTOUR project.

Companies that participate in the SUSTOUR call for SME support will be required to sign an agreement committing themselves to following the activities provided under the support programme until the end of June 2023.

Who are the partner or supporting travel associations?
The project partner travel associations include ANVR (Netherland), APAVT (Portugal),  SMAL (Finland) and UHPA (Croatia). The supporting travel associations include ABTTA (Bulgaria), ABTO (Belgium), ALTA (Latvia), ATTA (Adventure Travel Trade Association – Europe), ASR and DRV (Germany), DRF (Denmark), EDV and SETO (France), ETFL (Estonia), ETOA (Europe), FATTA (Malta), FTO (Italy), HATTA (Greece), MUISZ (Hungary), NTVA (Lithuania), SACKA (Slovakia), SRF (Sweden), UPAV and VVR (Belgium) and WKÖ (Austria).

Who can apply?
The call is open to travel agents and tour operators, who meet certain eligibility criteria. Among others, they need to be a SME and established in an EU Member State or a third country participating in the COSME programme.

Deadline for submission of applications:  Tuesday 10th May, 2022

Expected duration of participation: end of June 2022 to June 30th, 2023

Maximum financial support for selected SMEs: SMEs selected by the call will receive vouchers for support services of a value up to 6,000€, depending on the options selected by the SME in its application form.

Language in which proposals must be submitted: English, but support services will be available in various languages.

Where can I apply and find further information?
The call details and application guidelines are available from the following website:

Official project reference: SUSTOUR, GRO/SME/19/C/077 (COS-TOURCOOP-2019-3-01)

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