A brand-new look has been launched for Malta’s artisan villages, one which communicates the energy and creativity of the country’s artisans. INDIS Malta, which administers these villages, has explained the reasoning and purpose behind this branding.
The artisan villages on the Maltese Islands, previously known as Craft Villages, have never before had any specific branding. Now, they are officially being renamed to “Artisan Villages”, of which there are currently two – that of Ta’ Qali, and a lesser known but equally charming one in Ta’ Dbieġi, in the sister island of Gozo.
With the current ongoing rehabilitation project in Ta’ Qali, which is giving new life to the village and its artisans, it was deemed important to rebrand the beloved villages into something that breathes the energy matched by the project. Moreover, the new branding can be easily identifiable locally and abroad, putting Malta and its artisans on a global map.
The designs were shortlisted through a number of focus groups, made up of INDIS artisans, the general public as well as youths, since one of the aims of the Artisan Villages is to educate Maltese youths on traditional artisanal work and get them involved, so as to keep these dying arts alive.
Always respectful of and grateful for Maltese traditional artisanal work, the logo and overall feel were inspired by tradition while keeping the vision for the future of the sector still in mind – a diverse, multi-dimensional and creative sector with boundless potential.
The hand in the logo represents all of INDIS’s artisans, who practically all create using their hands, while the three primary colours of red, yellow and blue symbolise the diversity in creativity and the variety of work produced in these Artisan Villages.
The design of the logo was also inspired by prehistorical temple circular carvings found in Malta. Through the fluid movement of the circles, one can feel the energy and dynamism of the artisanal sector.
Both Ta’ Qali and Ta’ Dbieġi have their own specific logo, to distinguish them while still keeping the branding consistent.
Keep up to date with what’s going on at the Artisan Villages by viewing their Facebook page by clicking here.
Artisan Villages’ rebranding / DOI / Kian Bugeja
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