Announcing its upcoming iPhone 13, Apple has revealed the newest model can film videos in ‘portrait mode’ with a depth of field effect.
Apple said that the new cinematic mode “anticipates when someone is about to enter the frame” and shifts focus to them. The tech giant said this is known as “pull focus”.
Apple boss Tim Cook said that it will be the only smartphone that allows users to edit this effect after shooting a video.
Critics have pointed out that the majority of other features in the upcoming model include incremental updates over previous versions.
The iPhone 13 announcement also came at an inopportune time as it was overshadowed by news of a security flaw in Apple devices with the potential to expose users’ messages.
The company proceeded to release a security patch for the previously unknown flaw.
Among the new features for the upcoming model is a faster A15 chip, a brighter display and most impressively, a battery life of up to 2,5 hours longer. It comes in a range of colours, such as pink, blue, midnight, starlight and red.
It will also have up to 500GB of storage, with the lowest available for purchase rising to 128GB from previous models’ 64GB.
Apple touted more environmentally friendly practices. It said the phone used many recycled materials, including antenna lines made from plastic water bottles.
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The feature was originally launched in 2016 but has since developed and become more interactive to attract new users