Malta remains top youth hotspot as under-25s are the largest tourist group in July

Sunshine, the use of the English language, popular party scenes and arguably cheaper than Ibiza: Malta remains a hotspot for under-25s, with data showing that tourists aged under 25 were the single largest group of tourists visiting the islands in July 2025. 

This demographic comprised 36 per cent of all inbound visitors, closely followed by the 25-44 age bracket, which made up 32.0 per cent of the market.

This trend was a key driver behind another record-breaking month for Maltese tourism. According to the National Statistics Office (NSO), inbound tourism for July 2025 reached 405,263, an increase of 6.2 per cent over the same month in 2024. 

This continues the strong performance from June, which saw 386,776 arrivals, a 10 per cent upsurge.

The cumulative figures for the first seven months of 2025 continue to grow, with total inbound tourists amounting to 2,210,992. 

This means approximately four times the population of Malta has visited the islands so far this year. Total nights spent reached 13.4 million thus far. 

The economic impact is worth mentioning. Total tourist expenditure for the period until July was estimated at €2 million, with expenditure per capita standing at €912. In July alone, total expenditure reached €452 million.

The majority of tourists, 87 per cent, opted to stay in rented accommodation. The average length of stay stood at 6.8 nights. 

The islands of Gozo and Comino remain popular tourist spots, seeing high traffic, with 262,929 visitors in July, representing 65 per cent of all tourists.

The top source markets remained consistent, with British, Italian, and French residents making up nearly half (44 per cent) of total inbound tourists. While July's numbers are strong, they did not surpass the all-time peak set in August 2024, which saw 422,050 tourists.