Tourism Minister Clayton Bartolo, together with Malta Tourism Authority (MTA) Chief Gavin Gulia, on Friday announced the latest scheme, this time aimed at attracting older tourists to Malta during the shoulder months.
Tourists aged 65 and over, generally retired from work, will be offered €100 vouchers per person when spending at least 15 nights in Malta or Gozo between 18th October and 19th December.
The scheme, worth €1 million, will see €5 million injected into the local economy, Minister Bartolo said.
So, how will this work?
The MTA will be giving barcodes to several local tour operators who attract tourists to Malta. The operators will then pass on the barcodes to tourists coming between October and December, and, on arrival in Malta, such tourists will be asked to visit the airport MTA information desk, or the MTA information desk located by the Triton Fountain in Valletta, and bring with them the relevant barcodes, their airline tickets and their passport.
Once verified by the MTA, the individuals will receive the official €100 Government vouchers each, which may be redeemed at MTA licensed establishments and retail shops and services already accepting the Government vouchers.
Why is the scheme aimed at 65+ tourists?
Minister Bartolo explained that from numerous studies carried out by the MTA, it was found that older, retired tourists, often look to book ‘long stay’ holidays during the quieter, shoulder months.
Therefore, in a bid to attract tourism throughout Malta’s quieter seasons, and extend recovery beyond short term turning of the economic wheel, Malta’s tourism authorities are aiming to attract longer-term activity.
Tourism Minister Clayton Bartolo
Boosting heads in beds, does not correlate with an improvement in quality.
The Malta Tourism Authority will provide local councils with information about owners of holiday premises